#credpal Archives - CredPal

CredPal Pay: An omni-channel merchant suite to drive sales through BNPL.

CredPal — Mon, 06 Jun 2022 10:40:59 +0000

The evolution of payment has transcended from simply carrying out transactions to bridging the gap between provider and user through innovative technology. The ecosystem has experienced massive growth, particularly in digital payment solutions and consumer credit. In recent years and amidst the global pandemic, there’s been more adoption than ever before just as there has been a lot of focus on embedded finance but this comes as no surprise.

Our focus has always been to play a key role in driving the retail market through embedded finance and innovative solutions like buy now, pay later that cater to businesses and consumers. We’ve been doing this for over four years and continue to evolve in building products that cater to all kinds of merchants; eCommerce, social commerce, as well as brick and mortar stores. It is what has led us to a continuously evolving product – CredPal Pay.

What we now call CredPal Pay started out as a point-of-sale financing solution for merchants. In 2018, we started out with a plugin integrated at the checkout point of eCommerce stores like Pointek, Slot, Dreamworks, and a number of other online retailers. This checkout plugin served as an embedded integration that allowed online merchants to offer their customers a flexible payment option when shopping.

And in November 2021, we redefined the point-of-sale financing solution and birthed an improved product called CredPal Pay. An omnichannel suite designed to enable merchants of any size conveniently offer buy now, pay later to their customers, receive orders via a number of channels, and most importantly increase order value and sales.

The challenges and potential

Cart abandonment

According to Baymard Institute, the average e-Commerce site has a cart abandonment rate of 69.82%. This means that for every 100 potential customers that visit a merchant’s website, 70 of them leave without making any purchase. Let’s do a quick maths to see what this means for revenue, let’s say a merchant with an eCommerce site makes a revenue of $10,000/month. Then finds a means of turning just 25% of the abandoned carts into orders, they’d make an additional $2,500/month!

Consumers’ low purchasing power

Only seven African countries on the continent have a minimum wage equal to or less than $200, while for the majority of other African countries, it’s below $100. The low economic growth and insufficient well-paying jobs have made it a challenge for a large percentage of African consumers to pay outright for small or large ticket purchases.

The average purchasing power is still very low in even the fastest-growing markets because there is just a small class of middle and high-income earners which leaves a large population still struggling with minimal spending power.

A cash-driven economy

Cash is still popular within the informal retail sector in Africa and this is because consumers still trust cash transactions first, still opting for cash-on-delivery when shopping online and paying cash in informal retail markets like roadside stores. While it’s important to note the increasing adoption of digital payment methods, there’s still a significantly large gap to fill in reducing the cash spend in Africa. As of 2021, cash was still the main payment method for online shopping in Morocco, Egypt, and Kenya.

Merchants’ in-house financing is a disadvantage

In an interview with one of CredPal’s partnered merchants, he explained how they offered to finance specific segments: customers with high Life Time Value (LTV), friends, and well-acquainted customers. His experience was that 70% of them defaulted on the payment for items they got despite the relationship and assurance of payment.

It was a business risk that didn’t pay off because the merchant was handling an in-house consumer financing that wasn’t sustainable and worse of all, tied down capital that could have been used for inventory. Other small and medium-size merchants wouldn’t even consider this option despite customers requesting it because of the high-risk and capital involved in consumer lending.

Building for merchants: a buy now, pay later solution for the retail industry

Driving a significant increase in sales

Offering payment options to potential and existing customers gives consumers the financial flexibility to manage their budgets and increase their purchasing power. What this means for merchants is higher purchase value, frequent purchases, and most importantly, an increase in sales.

Alternative payment options have been recognized as a strategy to combat cart abandonment and secure potential customers. The article by Shopify further states that one in four merchants offering buy now, pay later double their average order value because they offer customers the choice to spread their payment over monthly installments.

RBC Capital Markets 2021 outlook estimated that point of sale financing increases retail conversion rate by up to 30% and lifts the average ticket size between 30% to 50%. Furthermore, BNPL sales are expected to double between 2021 and 2026, keep in mind that as of 2019, BNPL represented 2.6% of global eCommerce sales (excluding China) estimated at $60B.

Making your business every customer’s shopping destination

Due to the global pandemic, it was important for CredPal Pay to evolve to suit the demands and changes of the retail market. With the redefined and improved product, what we’ve done is build an omnichannel suite that offers merchants a range of digital payment options to choose from when offering their customers buy now, pay later.

Over and over research has proven that retailers with more payment options have a higher chance of receiving more orders. In a survey carried out by CR Research, 60% of the respondents indicated that they have used a buy now, pay later service and 46% of those were currently making a payment through buy now, pay later.

Digital payments as a convenience

In Nigeria, wholesale and retail sales are the third-largest contributors to the country’s GDP, contributing 16% although mostly driven through informal markets. According to Statista in 2021, cash was also not very prevalent in Nigeria compared to a few of its counterparts, with 35% of eCommerce payments transacted by card, and 21% by bank transfer, it is obvious that consumers are embracing the ease that comes with digital payments and exploring more options including installment payment.

As a merchant, if you’re yet to add BNPL to your payment options, now is the time to do that.

Providing your customers the ease of paying without cash and a higher purchasing power is the extra boost your business needs to close more sales. CredPal Pay is built with no restrictions. No matter the size of the business, online or offline, there are enough payment options to use instead of sticking to just cash, POS, and bank transfers.

The value and convenience of CredPal Pay

QR Code and Payment Link

CredPal Pay makes it convenient to offer buy now, pay later from anywhere you operate.

Whether your business operates from a brick-and-mortar store, or social commerce (Instagram, Facebook, Twitter, and other social platforms). Once you register as a business, you get a dedicated dashboard that gives you access to everything you need including your payment link and QR code both of which can be shared with anyone who wants to pay you through CredPal.

But there’s more, you can track payments, and access digital assets to help you promote your business as a CredPal partnered merchant. We’re not just helping you offer your customers convenience and flexible payment options, you’ll also be handling fewer cash purchases and more contactless payments.

When using CredPal Pay, you no longer need POS machines, cash payments, or bank transfers. Everything is done via your own generated QR code and payment link.

Checkout Plugin

Revenue for the eCommerce sector in Africa is set to reach a value of over 46.1 billion U.S. dollars in 2025 and BNPL is one of the major factors that have been repeatedly highlighted as a tool for this growth. Also, research by After Pay states that customers are more likely to shop from an eCommerce store that offers BNPL as a payment option.

So, how else do you leverage this opportunity? By including flexible payment options at the point of checkout. Integrating CredPal’s plugin at the checkout point of your eCommerce store is straightforward, whether it’s WooCommerce, Magento, etc. there’s a plugin for you. Our Relationship Managers will also guide you through the integration if there are any challenges.

Building for merchants: The CredPal Pay advantage

Increase in sales and average order value.
Merchants bear no risk with CredPal Pay: They are paid immediately once an order has been made while CredPal takes sole responsibility for customer repayments.
Merchants tap into thousands of new low to medium-income buyers! These buyers are used to having to save up before making major purchases. Now, they can use CredPal and instantly buy what they need.
Simple onboarding for merchants to process customers’ orders.

How to get CredPal Pay

Registering to be a merchant partner is easy, simply click here to register and a member of the Retail Partnerships Team will reach out to you to educate and onboard you. Once this is done, the next steps will be to offer CredPal’s buy now, pay later to your customers and start making more sales!

Visit credpal.com/business
Tap on “Become a CredPal Merchant”
Fill in the required details to register
Our Relationship Managers will contact you within 24 hrs
Get onboarded and start using CredPal Pay!

Whatever your business goals are, CredPal Pay aligns with them.

Source

The post CredPal Pay: An omni-channel merchant suite to drive sales through BNPL. appeared first on CredPal.

Buy Now Pay Later in Nigeria

CredPal — Thu, 26 May 2022 14:08:36 +0000

What exactly is BNPL?

Buy Now Pay Later is a form of financing that allows customers to buy items and claim immediate ownership after paying a part of the money and spreading the rest over an agreed period. Buy Now Pay Later is excellent for those who need products and services now but don’t have the money available; they can use this option to receive their items without paying immediately.

BNPL is becoming more popular with merchants worldwide as it allows e-commerce companies to offer installment products to consumers. It offers simple and transparent pricing models that make it easy for consumers to pay for products in installments.

CredPal is a financial technology company that aims to increase the purchasing power of consumers and economic growth by offering better and easier access to consumer credit through buy now, pay later.

According to Bain and Company, “BNPL makes life more affordable”. It is becoming an important tool to make a range of goods and services more affordable. “Couldn’t afford the whole price of a purchase up front” was the third most common reason to buy through BNPL, with 34% of users selecting it as one of their top three reasons. This share was even higher among people from the lower end of the economic spectrum, with 48% selecting that reason. In short, people are using BNPL to unlock purchasing power.

Buy Now Pay Later In Nigeria

BNPL transactions have experienced a rapid increase world wide and Nigeria is no exception. What makes this innovative payment method attractive is that it comes as a cheaper alternative to taking up loans to acquire the same item. Also, even with a bad credit history, you can still have access to this payment option.

Even though BNPL in Nigeria is becoming popular, there are still a few distinctions in the local industry in Nigeria relative to the global BNPL industry. In this article, we outlined how BNPL works in Nigeria and the benefits it presents to customers and merchants. It could be useful to business owners who might be interested in applying this payment method to their business.

How does BNPL work in Nigeria

Just like in other parts of the world, Buy now pay later in Nigeria is used to increase people’s purchasing power and reduce their financial burden, these days a lot of these platforms are emerging in Nigeria.

Nigerians can now shop for certain products, mostly electronics, and spread payment across a specified period of time.

In order to establish trust and ensure financial safety, some of these platforms in Nigeria require a valid identification card such as voters card, international passport, or driver’s license, bank statements and so on, while others may only require you to sign up on their platform, and check out using their services.

How to Buy now and pay later with CredPal

To buy now and pay later using CredPal, it only takes a few steps. Once you have completed the process, you can purchase the items you want and split the cost over a period of time. (up to 6 months).

You can either shop online or offline. To purchase online, you can walk into any of our partnered merchant stores and select any item you would like to purchase, let the merchant know that you want to pay using CredPal’s buy now pay later, after which you can either scan the merchant’s QR code or use the CredPal payment link that will be provided by the merchant.

You’ll be required to pay 30% of the price of the product upfront while you’ll split the payment of the remaining 70% in up to 6 months. Once you have been approved by CredPal the merchant will hand over the item purchased to you. That’s all.

To purchase online, you’ll need to sign up or log in to the CredPal app. On the dashboard, click on the “Shop” icon at the bottom of the screen. Select any of the displayed merchants on your screen or search for a merchant in the search bar. Pick the item you want and add it to your cart. Once that has been done, then you can proceed to checkout. On the merchant’s checkout page, select “CredPal Buy Now Pay Later” as the payment method. Sign in to your CredPal account on the CredPal checkout page and make a 30% down payment, that’s it you’ll item delivered to you.

Benefits of BNPL to customers in Nigeria

Below are the benefits that come with using a BNPL service in Nigeria as a customer:

Convenient and flexible

For consumers who might not be financially buoyant, BNPL offers a convenient and flexible payment option. From grocery shopping to gadgets , with BNPL you can make that purchase and split your payment without any hassle.

Affordability

While other forms of loans have higher interest rates and late fees, the BNPL options provides a more affordable payment option since they typically have limited fees and interest rates.

Benefits of BNPL to merchants

Below are the main benefits of BNPL to merchants:

Increased sales.

When a merchant offers BNPL it encourages customers to buy more products. When customers get the advantage of splitting payment to their convenience, they tend to shop for more than one product, regardless of the price.

Attracts new customers.

Because of how convenient and seamless this process is, it attracts more customers. Most people like the idea of purchasing an item and splitting the costs over a period of time.

Also, when it comes to promotion, not only is the merchant advertising what they sell to the but the BNPL platform also helps to publicize it, thereby bringing in more customers.

So, if you are one of the few who is yet to use any BNPL services, then you might want to start with us. From gadgets to electronics, furniture and even food, we’ve got you covered.

Don’t second guess it, download the CredPal app today, get your shop on and split your payment.

DOWNLOAD CREDPAL ON APP STORE DOWNLOAD CREDPAL ON PLAYSTORE

Source

The post Buy Now Pay Later in Nigeria appeared first on CredPal.

CredPal partners with Orile Restaurant & Bar to accept “Eat Now, Pay Later”

CredPal — Thu, 26 Aug 2021 15:11:41 +0000

To ensure that we hold on to our mission of improving the quality of life by providing easy access to consumer credit across all payment channels, CredPal has entered a strategic partnership with Orile Restaurant and Bar, a fusion of ethnic & contemporary cuisine to offer eat now, pay later to their customers.

Speaking on the partnership, the CEO & owner of Orile Restaurant & Bar, Bimpe Fashogbon, mentioned:

Orile Restaurant and Bar partnering with CredPal is of great value to us and our customers. Our tagline ensures that all our customers that come here leave happily. Now, what does CredPal do? CredPal ensures that whether or not you have money, you can have access to good food from Orile and pay later.

This feature is however not limited to food alone but also to other basic and lifestyle needs of life ranging from electronics and gadgets, furniture, travel and transport, real estate, grocery, beauty & cosmetics to education. With this partnership, we are not only offering customers a platform to eat and pay later. We are also giving them a platform that rewards them with discounts and cashback on the go.

Now you can walk into Orile Restaurant and Bar and order any of your favorite dishes, eat and pay later with CredPal. No cash, no debit alert. As a business owner, you can also accept CredPal as one of your payment options as a business owner to allow your customers to buy and pay later.

Source

The post CredPal partners with Orile Restaurant & Bar to accept “Eat Now, Pay Later” appeared first on CredPal.